UsearchLocal
UsearchLocal is a superior online dating service with many features available for free.
The signup process is quick and painless. Profile questions are tailored to you, based on how you answer them. This means your profile is customized specifically for you. For example, if you like sports, they will ask you more questions related to sports. If you don't, then they won't.
No credit card is needed to sign up or to contact members on UsearchLocal. It's also free to take advantage of their matching system to find compatible people in your area.
Service: UsearchLocal
Our rating: 
(Excellent; 5 out of 5 stars)
The good: Simple, straightforward signup; Great matching; Free to contact members
The bad: Addictive